What is Influencer Marketing?

Influencer marketing has become a buzzword in the marketing industry, but what exactly is it? Influencer marketing is an upcoming trend in advertising in which businesses partner with social media personalities, bloggers, or other online "influencers" to promote their products or services.

The idea behind influencer marketing is that people are more likely to trust a recommendation from a friend or someone they follow online than from a brand. And because social media has made it easier for people to connect with each other and share content, influencer marketing has the potential to reach a large number of people.

Tangence can help you identify and partner with the right influencers, create content that resonates with your audience and track the performance of your campaign. We'll work with you to understand your objectives and create a tailor-made influencer marketing strategy that's right for your business.

Micro and Macro Influencers

There are two types of influencers: micro-influencers and macro-influencers.

Micro-influencers typically have a smaller following but are considered more relatable and trustworthy by their followers. They're also more engaged with their audience, which can result in higher levels of interaction and engagement with your content.

Macro-influencers, on the other hand, have a larger following but may be less engaged with their audience. While they can reach a wider audience, their content may not be as personal or relatable.

Both types of influencers have their own advantages and can be effective in different ways. Tangence can help you identify the right type of influencer for your campaign and create content that resonates with your target audience.

Why Influencer Marketing?

Influencer marketing is booming because it's an effective way to reach new audiences, build brand awareness and drive sales.

Consider this: 92% of people trust recommendations from friends and family more than any other form of advertising. And with social media, it's easier than ever for people to connect with each other and share content.

This makes influencer marketing a powerful tool for businesses. When done correctly, it can be an effective way to reach new customers, build brand awareness and drive sales.

Tangence has a team of experienced influencer marketing experts who can help you create a campaign that meets your specific needs and objectives. We'll work with you to identify the right influencers, create engaging content and track the performance of your campaign.